Douwe Egberts - History

I feel its important to get to know the background of the brand to see how I can progress it's campaign. Brief notes on the history...

• Opened shop 1753 Netherlands
• Third largest coffee roaster in the world
• Outsells Coca-Cola in the Nethlerlands
• Came to UK in 1984 with instant coffees - progressed to ground coffees.
• Established heritage in Europe - superior quality
• 2001 saw launch of single serve coffee - Senseo
• Introduced new products and new looks over the years
• New brand identity

Douwe Egberts are proud of their heritage and history. Here are some of the earlier branding designs and how they have changed throughout the years.

I really like the 1900 packaging. I actually think that would work well today as a limited edition. Vintage and retro designs are growing more popular day by day.