What makes coffee from Starbucks, Costa... so popular??

I want to delve into why people would rather buy from a coffee house than make their own coffee from home. I found a funny article online about the clientele of Coffee Shops....

http://hellogiggles.com/the-6-types-of-people-in-line-at-starbucks

Trendy, hipsters, popular, status symbol of the packaging, young professionals. I've noticed on Facebook that people post pictures of their coffee cups....

 Status thing, just a laugh? Not sure but personalisation plays a big game in marketing, like Coke.....

I really liked this idea when it came out. Absolute genius!! I'm wondering whether I can merge this concept with some of my idea's for the Douwe Egberts campaign.


http://www.brandingmagazine.com/2013/01/08/starbucks-mondays-can-be-great/