Thoughts

Looking through the adverts and thinking what makes coffee houses so popular, I like the thought of developing one of my original ideas - the coffee stencil. Maybe free with the Senseo range of Coffee pods. I feel like I will have to redesign the packaging so the stencil will fit in. Douwe Egberts prides itself on its heritage so I would like to incorporate that when designing the packaging. As for the stencil, something with a modern twist. 

I had a quick look on Douwe Egberts facebook page and saw examples of coffee stencils being used in their advertisements. 

I think I could develop this idea to create a younger interest in Douwe Egberts and Social Media could help with that.

I did a search on Google images and there seems to be a lot of interest in the coffee stencil, which leads me to believe people would like this free with their next purchase of Douwe Egberts coffee.