The Campaign

Here are the final designs for my campaign. I feel that the stencils will generate interest. My research showed that people like personalised products. Hopefully the message this campaign sends is that you don't need to go out for coffee, you can indulge yourself at home. I've used the tagline 'Be your own Barista' to enhance this concept. I feel that interest generated by this campaign would in turn get consumers interested in other Douwe Egberts products.